Friday, March 30, 2012

Why We Like What We Like

Central Argument – People seem to spend money on the product depending on the price of it not the quality.

In the article, Why We Like What We Like, Alva Noe talks about people spending money on goods because of its price not because of its quantity. Alva Noe strengthens her main argument by giving simple examples like types of food and wine people purchase due to the price and not being able to tell the differences between them. Noe also mentioned that people could not tell the difference between red and white wines and also difference between dog food and pate. Therefore Alva Noe thinks that People seem to spend money on the product depending on the price of it not the quality. I agree with Noe because of the mind set people have, sports team sponsors and my personal experience.

Any object can be different from one another even if it is missing a small thing. However, for most of the people and their mind set makes big deal out of it. According to a test in Naver, famous Korean search engine, when a person buys a bag from an expensive brand he or she seems to be satisfied. But when a person buys a bag from a local shop or bag without a proper brand no matter how good the quality is he or she will not feel as satisfied as purchasing a branded bag. This clearly shows what kind of mind set most of the people have, it is not about the quality, but it is the price which makes them satisfied and happy.

Nike, Addidas, Puma and many other companies you might have heard of or Kappa, Nice and other companies you might not have heard of, they usually have same quality product. However, it is proven that the product produced by well known companies seems to cost more. As an example, EPL (English Premier League) all of the team has a sports-fit sponsor and most of them are well known companies with charging high prices on majority of the product. Why do you think these teams choose such big companies as their sponsor when they can get same quality sports-fit or any other items for cheaper prices? It is because people care about the price more than its quantity. It is just set in people’s mind more expensive it is better the product is. In fact it might be true for some objects or food, however, it won’t have that much differences.

The price doesn’t have to be expensive or cheap for the quality of the product to be good. When I go back to Korea I buy lots of cloths, until last year I only bought cloths from branded companies, however, after going to shopping malls I realized expensive products isn’t the best products. Especially in Korea branded cloths are really expensive due to its tax, however, we can get the cloths for cheaper price if we go to malls which doesn’t have famous brands. After realizing this fact I could decrease the money spending on the cloths. If I was to buy a T-shirt in Nike, with that money I could possible buy two T-shirts from unknown brands. Plus as a teenager, I know that I will not wear the same cloths for a long time since I will grow as the time goes by and I will have to buy new cloths. Not only that, but those cloths also had same quality as branded companies. Therefore I spent half of the money I used to spend years ago and purchase same or more cloths.

People seem to spend money on the product depending on the price of it not the quality. Doesn’t matter how good or bad the product is, rich people will buy expensive products to show off and the poor or middle class people will buy cheaper goods. However, the price doesn’t matter at all, the quality of the item that is the main thing people should be concerned about. If you can buy a better good with cheaper price why not, or buy little expensive good, but much better quality. People should think before they take any actions, they don’t even know what they taste when they are blinded. Don’t do things people it makes you feel better, but do it so it benefits you.

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